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Dental Marketing in 2020

In this article, we are going to take a look at the best practices for getting more clients for your dental practice in 2020 online and offline.
Dental marketing in the UK has changed in the last 10 years and has become more online and globally based. International travel for consumers looking for cheaper rates for major dental work is also on the rise and has effected local dental clinics in addition to local competition.

 

First, we are going to take a look at the best way to promote a dental practice offline, how it can be beneficial, and should be some of the first steps taken in dental marketing in 2020.

 

Community networking


Community networking is about establishing your dental practice as a brand within a residential district whilst actively involving yourself within the community in an attempt to boost your patient list count. 

 

Charity aid can make a significant difference in brand recognition. Fundraisers like raffles or running to raise money for a certain charity will bring recognition to your dental practice.

 

Sponsor a local sports team, pay for a team’s outfit emblazoned with your logo and possible hand out freebies as an incentive. Once the team has its supporters, friends, and family viewing your logo, you have increased your brand awareness. 

 

Promotional discounts

Promotional discounts work online and offline. In the form of offline again the community will play a large part. Imagine you just relocated to a new area and get into a conversation and mentioned that you are in need of a dentist. The other person could recommend a certain dentist due to seeing a discount advertised through flyers, events, or any other marketing that was done. 

 

After taking a look at some methods using offline dental practice advertising we shall now take a look at online dental advertising and why it is the most important parts of dental practice marketing in 2020. 

 

Website


A website should be the very first step in promoting a dental practice. It should be the hub of the business and work in your favour, not against you. A compromise on a website should not be given. As over 60% of online users are mobile (with this number expected to rise), the site must be mobile-friendly, too. Maximise conversions by having an appointment managing system integrated within the website. Being able to have a callback function is helpful but imagine the freedom, time saved, and money saved with automated bookings.

Website Design

 

Social


This is an opportunity to show your pearly whites. Keep up to date and active with your business on social media and keep the buzz of your brand going is key. Utilise microblogging, images, and video linking back to your website is also an important part. Putting out helpful tips on oral hygiene, tutorial videos, or promotional discounts are just a few ways to connect with your target audience and build new leads.

 

Referral program

Referrals are so powerful and word of mouth marketing is always the best, so create an incentive for your current patients by rewarding them a percentage off their next visit when they refer a friend. You could also go all out and have an affiliate program where you pay an individual or company for the leads sent to your dental practice.

 

Directories


Directory posting is also a good foundation and good practice. Post your dental practice to your local dentistry directory, Google, Bing, Yelp, Yell, etc. will increase your dental practice’s authority within your local area.

PPC

Pay Per Click advertising on platforms such as Facebook and Google Ads is essential. With PPC you can define your ideal leads for your dental practice with accuracy. Whether the demographic targeting is a geographical location, gender, age, or income, PPC marketing for dental practices is the standard in 2020 and going forward.

Google Ads

 

In summary


In 2020 dental practices must have a well rounded responsive website, have brand awareness within their community, and dental practices should advertise to the demographic needed in order to keep up with their competition.


 SEO  PPC  Social 



Our blog is targeted towards online marketing and how SEM (SEO & PPC) can have a significant effect. Here we shall brack down what online marketing is and how it can be utilised in your favour. There will also be an in-depth look at a lot of online marketing terminology.


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