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What is SEO

SEO stands for, Search Engine Optimisation. It's an online marketing term used to describe a process of optimising a web page or website to perform to it's highest potential on global search engines.

The myth of SEO is that you have relevant search terms embedded within the web page or website so to maximise the chance of appearing in search results when a user searches for words or phrases directly related to the web pages topic, or subject. This does help but if you have many competitors, it’s only a small part of SEO. The keyword is optimisation, meaning SEO is an ongoing task of linking, tweaking, and testing.

There are many ways to improve a website’s visibility in a search engine using SEO tactics. Let’s take a look at a few of them.

On-page SEO

A lot can be done to improve search engine optimisation or SEO on the page or website itself. After the basics like keywords, title, and good formatting, you should also make sure there are no dead (broken) internal links on the site. Ensuring your site is mobile friendly is a must as the majority of online traffic is by phones and tablets nowadays. Run a speed and accessibility test on your site and tweak content to increase optimisation. Once your site is user-friendly, ensure your web page or website is search engine friendly, too.

Links

Backlinks are a powerful way to rank a web page or website. The idea behind backlinks is that a high ranking website recommends another by adding a link that leads to the lower ranking web page or website. The result is the increase in rank for the lower ranking web page or website. The more inbound high ranking links, the more your web page or website will rank, too. Bought backlinks or organic backlinks will look the same to a search engine bot that’s crawling your web page or website.

Visitors

No secret, the more visitors your web page or website receives, the more a search engine believes your content in relevant; therefore, your content has more chance of getting to the top spots of a search engine’s result.

How to increase the amount of web traffic to your web page or website;
There are a few ways from content marketing to social marketing and the fastest being PPC.

Conclusion

Search engine optimisation or SEO is the practice of optimizing your web page or websites to make it reach a high position in a search engine’s search results such as Google or Bing. At Fresh SEM, we believe that On-page SEO is the best place to start as this is the endpoint for your users. Remember, SEO is an ongoing prosses that requires tweaking and updating.


 SEO 



Our blog is targeted towards online marketing and how SEM (SEO & PPC) can have a significant effect. Here we shall brack down what online marketing is and how it can be utilised in your favour. There will also be an in-depth look at a lot of online marketing terminology.


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