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Tracking your links

Analytics URL Tagging

In this article, we are going to look at tracking URL links, when and why to implement it and how it can give you more information when directing traffic. Tracking links is a good way to optimise your web flow as it gives insight to which links are being clicked and which ones are being ignored.   


Why is link tracking used

Link tracking is used for many reasons. One common use of link tracking is advertising campaigns. Imagine you are selling t-shirts on your site and you are using PPC, facebook, and affiliates to advertise it. You will have users from many different places coming to your site looking to buy a t-shirt. You’re making a lot of sales but it’s not easy to optimise as you don’t know where your users are coming from. With link tracking, you can see what users are coming from what given links, so you can invest more time on the links that work better than others.


Another helpful use of link tracking is affiliate marketing. For an affiliate advertising numerous services and products online and posting so many links for different URLs, it can quickly get complex. Using link tracking systems allows for better link management and link analytics. Once the affiliate can see what works and what doesn’t, it can save so much time through optimisation.


How does link analytics work

Most link tracking systems work in a similar way. You add the endpoint URL that you intend to send people to, then add some analytic URL tags that will identify the link you are creating. After tweaking all options, a URL will be created for you to share online that holds all the URL tags that you set up. Once the link is clicked, analytic information is automatically created that you can monitor to see progress. 


Where to implement the analytic URL Tags

Link tracking can be implemented anywhere where there is an active link from emails, websites, to social media profiles.


Which analytics URL tagging system is the best

There are pros and cons to all of them. We shall take a look at two common URL tracking systems.


Google URL Shortener
This is a simple and user-friendly system to use with no steep learning curve. As you can tell by the name, it shortens URLs and also allows tracking. Simply input the endpoint URL and click shorten. Once your shortened URL is clicked you can begin tracking the number of clicks it has received.


Campaign URL Builder

This is another Google product that offers more customisation in terms of analytic URL tagging and tracking. With Campaign URL Builder you have more in-depth information on the user that clicked on your link. From geographical location to the device used that clicked the link which can be very helpful to target your audience. Using this is more complex than Google URL Shortener as it is more advance, fill out all the required form and once your link is clicked you can track all the relevant data on Google Analytics. With Campaign URL Builder you also have the option to shorten the URL, too.


In summary

Tracking your URLs is a powerful tool and if you can get more demographic information on the users that click your links the more it can help you in the long run. It can also help you optimise your links as you know which links are being clicked and which are not.



Our blog is targeted towards online marketing and how SEM (SEO & PPC) can have a significant effect. Here we shall brack down what online marketing is and how it can be utilised in your favour. There will also be an in-depth look at a lot of online marketing terminology.



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