SEO Audit
Website, marketing, and AI audit packages for clearer growth priorities
Find the issues holding your website back
Fresh SEM SEO audits are built for businesses that need a clear view of technical, content, crawl, page speed, internal linking, backlink, marketing, and AI-readiness problems before committing to wider SEO work.
- Technical checks across crawlability, index access, URL structure, redirects, metadata, headings, page speed, Core Web Vitals, sitemaps, robots.txt, schema, and site architecture.
- Content and relevance checks covering keyword mapping, helpful content, content hygiene, E-E-A-T signals, AI Overview readiness, and optimisation opportunities.
- AI audit depth depends on the package: Basic stays technical, Standard adds basic AI-readiness checks, and PRO reviews deeper AI searchability, website integration, and AI-friendly user journeys.
- Backlink and risk checks covering backlink analysis, disavow direction, internal linking hierarchy, and search visibility issues.
- A practical report that separates urgent fixes from longer-term SEO improvements.
What the audit reviews
The audit looks at the technical and content signals that affect how search engines crawl, understand, and trust your website. The goal is to give you a clear fix list, not a generic score.
Technical health
Full-site crawl issues, 301 and 302 redirects, 404 errors, page speed, Core Web Vitals, HTML structure, HTTP headers, caching, mobile usability, and code markup.
Search structure
Keyword research direction, target keyword mapping, internal linking hierarchy, URL hygiene, HTML titles, meta descriptions, headings, navigation, sitemaps, breadcrumbs, and schema markup.
Content and authority
Content optimisation recommendations, helpful content checks, E-E-A-T signals, AI Overview readiness, content load, backlink analysis, and disavow direction where needed.
Marketing audit
For clients already running marketing activity, the audit can also review pay-per-click marketing, paid traffic routes, landing page direction, campaign messaging, and wider website marketing. Fresh SEM looks at how the current marketing supports the website, where the paid and organic routes are weak, and which changes could make the next campaign easier to measure and improve.
AI and marketing audit depth by package
The audit level changes how deeply Fresh SEM reviews marketing direction and AI readiness. Basic keeps the scope focused on technical SEO. Standard adds a practical marketing and AI-readiness layer. PRO goes deeper into strategy, AI search visibility, and whether the website is ready for AI-driven discovery and interaction.
Basic
Focused on the core website audit. This package reviews technical SEO, crawl access, metadata, page structure, content hygiene, and priority fixes. AI audit work is not included at this level.
Standard
Adds a broader marketing audit and basic AI-readiness review. Fresh SEM checks how the website presents the offer, whether key pages are easy to understand, and whether the site gives AI systems enough clear signals to describe the business accurately.
PRO
Includes a more strategic marketing audit plus deeper AI review. Fresh SEM looks at AI searchability, website integration points, structured content, answer-friendly page sections, and whether visitors and AI systems can understand, compare, and act on the offer.
Pick your SEO audit package
Packages are based on the size and complexity of the website. Each audit is scoped before work begins so the review matches the number of pages, templates, and issues that need attention.
SEO Audit Basic
Designed for startups, smaller websites, and focused sites that need a clear technical SEO baseline.
- 8 to 11 audit hours.
- 5 to 10 critical reported issues.
- 100 to 400 pages.
- Up to 4 landing page template types.
- Technical website audit only.
- Average delivery around 30 days.
SEO Audit Standard
Best for SMEs with more pages, multiple templates, and a wider set of technical and content priorities.
- 18 to 30 audit hours.
- 10 to 20 critical reported issues.
- 400 to 2,000 pages.
- 4 to 10 landing page templates.
- Marketing audit and basic AI-readiness checks included.
- Average delivery around 30 days.
SEO Audit PRO
Built for growing enterprises, large websites, and complex SEO estates with more templates and deeper crawl requirements.
- 45 to 47 audit hours.
- 20 to 40 critical reported issues.
- 2,000+ pages.
- 10+ landing page templates.
- Strategic marketing audit, AI searchability review, and advanced AI-readiness checks included.
- Average delivery around 30 days.
How the audit is handled
Every audit starts with the website, business goal, and SEO concern you want reviewed. We then scope the audit level, complete the technical and content checks, and turn the findings into a practical priority list.
1. Audit setup
Share the website URL, package, and notes on the SEO problem you want investigated. We confirm scope before the audit starts.
2. Technical review
The audit checks crawl access, page structure, speed, metadata, URLs, redirects, internal links, schema, sitemaps, robots.txt, and related technical signals.
3. Content and authority review
We review keyword mapping, content quality, E-E-A-T signals, AI Overview readiness, backlink risks, and content optimisation opportunities.
4. Marketing review
Standard and PRO audits include extra review of marketing clarity, paid traffic direction, landing page messaging, and whether the website supports the wider marketing activity properly.
5. AI review
Standard audits include basic AI-readiness checks. PRO goes further into AI searchability, structured content, integration points, and whether the site is easy for AI systems and visitors to understand.
6. Report and next steps
You receive a clear audit output with the highest-priority issues separated from secondary improvements so the next SEO work is easier to plan.
Start your SEO audit
Select your audit package, add the website URL, and create your Fresh SEM account. Your audit order will be saved to your account before checkout.