PPC Advertising
Targeted PPC campaigns built around leads, remarketing, and measurable growth
Ultra Targeted Marketing
Fresh SEM's most complete paid marketing service. It is built around Digital PR, guaranteed lead volumes, remarketing, audience segmentation, AI-assisted targeting, and a wider customer journey rather than one isolated ad platform.
- Digital PR to support brand awareness, link building, SEO, and domain authority.
- Minimum lead volumes generated from multiple sources across desktop and mobile.
- Remarketing lists built from customer behaviour, including buyers, high-engagement visitors, and new visitors.
- AI-assisted targeting, lead scoring, and message refinement to help focus the campaign on stronger opportunities.
- Best when you want paid media, lead generation, Digital PR, and remarketing managed together.
Pick your Ultra Targeted Marketing package
Packages are based on the minimum lead count you want Fresh SEM to generate. The higher tiers include extra leads at no additional charge, plus stronger backlink support as part of the wider Digital PR work.
450+ leads
Best for a focused launch campaign, early audience testing, and businesses that want a managed route into paid lead generation.
- Minimum 450 leads.
- Digital PR, leads, and remarketing included.
- 1 DR20+ backlink included.
1,125+ leads
Best for businesses that want a stronger campaign base with more lead volume and remarketing data to work from.
- Minimum 1,125 leads.
- Digital PR, leads, and remarketing included.
- 2 DR20+ backlinks included.
2,250+ leads + 5% extra
Best for growth campaigns where the aim is to build reliable audience data, remarketing reach, stronger Digital PR support, and sharper lead targeting.
- Minimum 2,250 leads plus 5% extra.
- Digital PR, leads, and remarketing included.
- AI-assisted audience research and lead scoring included.
- 2 DR40+ backlinks included.
4,500+ leads + 10% extra
Best for larger campaigns that need higher lead volume, more remarketing scale, stronger authority support, and better campaign signal analysis.
- Minimum 4,500 leads plus 10% extra.
- Digital PR, leads, and remarketing included.
- AI-assisted lead scoring, message testing, and audience refinement included.
- 2 DR60+ backlinks included.
9,000+ leads + 15% extra
Best for high-volume campaigns where the business wants the strongest Ultra Targeted Marketing package available, with deeper AI-assisted analysis across audience intent, lead quality, remarketing, and campaign direction.
- Minimum 9,000 leads plus 15% extra.
- Digital PR, leads, and remarketing included.
- Advanced AI-assisted lead scoring, audience segmentation, message testing, and campaign opportunity analysis included.
- 4 DR60+ backlinks included.
Authority backlinks included with Ultra Targeted Marketing
Each Ultra Targeted Marketing package includes a backlink-building allowance as part of the wider Digital PR and lead generation campaign. Backlinks are permanent links placed on external websites that point to the URL you want to promote. They do not expire or get removed as part of the campaign, and they help strengthen the promoted page over time. For more detail, see our Backlink Building service.
$200 backlink value.
$400 backlink value.
$1,000 backlink value.
$2,000 backlink value.
$4,000 backlink value.
How Ultra Targeted Marketing works
Ultra Targeted Marketing is the full Fresh SEM paid marketing route for businesses that want Digital PR, lead generation, remarketing, audience segmentation, and backlink support handled as one campaign. It is designed for businesses that want a clearer route into paid growth without committing to a long ad-management contract.
Pay as you go
There is no long contract for Ultra Targeted Marketing. Choose the package that matches the lead volume you want, pay the advertised package price, and Fresh SEM delivers the campaign scope for that package.
No setup fee or monthly service fee
Ultra Targeted Marketing does not add a separate setup fee, holding fee, or monthly service fee on top of the package price. The price shown in the package selector is the service price for that Ultra Targeted Marketing campaign level.
Different from Google Ads and Facebook Ads
Standalone Google Ads and Facebook Ads management are ongoing campaign-management services with a minimum 3-month run time. Ultra Targeted Marketing is a packaged, pay-as-you-go route for businesses that want a simpler way to buy a complete paid growth campaign.
Built around the whole customer journey
The campaign combines Digital PR, lead generation, remarketing, backlink support, and audience targeting so the promoted URL has more than one route to visibility, enquiries, repeat exposure, and authority growth.
AI-assisted targeting and lead scoring
For higher-volume packages, Fresh SEM uses AI-assisted research to review the promoted URL, market signals, buyer intent, and campaign data so the strategy can focus on stronger audience segments, better campaign messages, and more useful lead opportunities.
Advanced AI support for 9,000+ leads
The 9,000+ leads package includes the deepest AI-assisted review in Ultra Targeted Marketing. Fresh SEM uses AI-assisted analysis to compare audience intent, lead quality patterns, remarketing signals, and message opportunities so the campaign can prioritise stronger segments and refine the route as more data becomes available.
Google Ads
Google Ads is best when customers are already searching for your product or service. It can place your business across Google Search, YouTube, Maps, Shopping, and the Display Network when people show clear intent.
- Works well for urgent services, clear products, local search, ecommerce, and defined buyer keywords.
- Campaigns can focus on search, display, shopping, maps, YouTube, or mixed network activity.
- Fresh SEM checks the business model, objectives, landing page, conversion tracking, and ad account access before launch.
- Minimum campaign run time of 3 months.
- Fresh SEM charges a monthly retainer plus a management fee between 5% and 15% of monthly ad spend, depending on the advertising budget.
What Google Ads is best for
Google Ads is strongest when there is already search demand. It puts your offer in front of people who are actively looking for a product, service, quote, booking, or solution now.
High-intent searches
Best for keywords where the buyer has a clear need, such as buying, booking, comparing, requesting a quote, finding a local provider, or solving an urgent problem.
Defined offers
Works well when the offer is easy to explain and people already know what to search for. Local services, ecommerce products, SaaS tools, medical services, legal services, and clear B2B solutions usually fit this route.
Fast measurable traffic
Useful when you need targeted traffic quickly, want to control spend tightly, and need clear reporting on clicks, conversions, search terms, and cost per enquiry.
Advantages
- Captures people who are already searching.
- Often produces warmer leads than interruption-based ads.
- Good for bottom-of-funnel traffic and direct conversion goals.
- Can be tracked closely through search terms, clicks, and conversions.
Tradeoffs
- Costs can be high in competitive markets.
- Traffic stops when the budget stops.
- Campaigns need ongoing keyword, bid, landing page, and tracking work.
- It works best when the market already understands the offer.
How it compares with Facebook Ads
Google captures existing demand. Facebook is better when demand needs to be created through visuals, audience targeting, and repeated exposure. If customers already search for your offer, Google is usually the cleaner starting point.
Start with Google Ads when search demand already exists
Google Ads is the cleaner route when people already know what they need and are actively searching for it. Share the promoted URL and monthly ad spend range below so we can plan a search-led campaign around the strongest intent.
Facebook and Instagram Ads
Facebook and Instagram Ads work best when your offer needs visual creative, audience targeting, awareness, retargeting, or a longer nurturing path before people are ready to buy.
- Target people by interests, behaviours, demographics, engagement, and lookalike audiences.
- Useful for ecommerce, lifestyle, beauty, wellness, coaching, events, and offers that need storytelling.
- Campaigns can retarget website visitors, social engagers, and people who have watched or interacted with content.
- Minimum campaign run time of 3 months.
- Fresh SEM charges a monthly retainer plus a management fee between 5% and 15% of monthly ad spend, depending on the advertising budget.
What Facebook and Instagram Ads are best for
Facebook and Instagram Ads are strongest when people are not actively searching yet, but the right creative can make them notice, care, visit, compare, return, and eventually enquire or buy.
Audience targeting
Best when the buyer can be identified by interests, behaviours, demographics, life stage, location, engagement, or similarity to existing customers.
Visual and emotional offers
Works well for ecommerce, fashion, beauty, wellness, fitness, coaching, events, lifestyle brands, and offers that benefit from product visuals, proof, demonstration, or storytelling.
Retargeting and nurture
Useful for warming up people who visited the website, engaged with social content, watched a video, added to cart, or need more exposure before they are ready to act.
Advantages
- Strong reach across Facebook and Instagram.
- Good for demand creation, awareness, and retargeting.
- Can stretch smaller budgets further than expensive search clicks.
- Works well when creative testing can improve the message over time.
Tradeoffs
- Users are usually scrolling, not actively searching.
- Lead quality can be colder and may need stronger follow-up.
- Creative quality matters more than on search campaigns.
- Tracking can be harder because of privacy and platform changes.
How it compares with Google Ads
Facebook creates and warms demand. Google captures people once they search with intent. If your offer needs visuals, education, social proof, or repeated exposure before a customer acts, Facebook and Instagram Ads are often the better starting point.
Start with Facebook Ads when the market needs warming up
Facebook and Instagram Ads are better when the audience needs more education, creative proof, or repeated exposure before they act. Share the promoted URL and monthly ad spend range below so we can plan the right Meta Ads route.
Start your Ultra Targeted Marketing campaign
Complete the campaign details below, choose your Ultra Targeted Marketing package, and continue to the payment portal.